Role : Visual Design
Duration: 14 Days
Project: Dominican Fans
Project Overview
Dominican Fans is a platform designed to offer exclusive daily updates and interactive experiences with Dominican celebrities. The app focuses on engaging fans, monetizing content, and building a community around Dominican culture while maintaining a clean, secure, and personalized user experience.
Tools: Figma, Adobe Suite (Photoshop, Illustrator)
Key Objectives
- Foster user engagement.
- Showcase Dominican celebrities and their updates.
- Enable content monetization.
- Build a secure and personalized community platform.
Target Audience
- Dominican celebrities.
- Fans of Dominican culture.
- Social media enthusiasts seeking exclusive celebrity updates.
Role and Responsibilities
🔵 Designed the app’s interface by incorporating Dominican cultural elements and user research insights to resonate with the target audience.
🔵 Produced detailed interactive prototypes to communicate design ideas effectively to stakeholders and ensure alignment with project goals.
🔵 Crafted a visually engaging and intuitive UI highlighting the app’s core features, such as celebrity updates, messaging, and subscription management.
🔵 Developed a scalable design system tailored to the app, ensuring consistency across screens and enabling future updates.
Creative Highlights
🔵 Integrated Dominican-inspired color palettes, typography, and visual elements to create an authentic and engaging aesthetic, aligning with the app’s goal of celebrating Dominican culture.
🔵 Designed a responsive and visually captivating UI that reflects the essence of Dominican culture while ensuring usability for fans and celebrities alike.
🔵 Developed an intuitive layout with straightforward navigation, allowing users to easily discover updates, connect with celebrities, and manage subscriptions.
🔵 Designed the app with high-contrast colors and simple, clear typography to meet WCAG standards, ensuring it’s easy to use for everyone, including people with disabilities.
Key Takeaways
✅ Learned how to align design elements with Dominican cultural aesthetics and user-specific needs to enhance engagement and authenticity.
✅ Built a custom, reusable design system to ensure consistency across all app screens and future scalability.
✅ Gained experience working independently while maintaining strong communication with the client to deliver a design that met their vision.
✅ Used client feedback and user testing insights to refine the app’s flow, interactions, and overall experience.
✅ Successfully blended Dominican culture with modern design trends to create a unique and cohesive brand identity for the app.